CRM

CRM for distributors that turns enquiries into orders

Every lead, follow-up and customer conversation in one place, one click away from a quotation.

CRM for distributors: Square Loop leads, pipeline and follow-ups

A CRM for distributors that lives inside your ERP

A standalone CRM tells you who you spoke to. Square Loop CRM also tells you what they bought, what they owe and what is in stock for them, because it lives inside your ERP. Your sales team stops switching between apps and starts closing.

Leads

Capture and qualify every lead

Log leads from walk-ins, calls, referrals and campaigns. Assign them to salespeople, track their status and convert the good ones into customers and opportunities without re-typing anything. Call or WhatsApp a lead in one tap from the mobile app.

Pipeline

A sales pipeline you can actually see

Move opportunities through your stages, see expected value at each step and know which deals need attention this week.

Activities

Follow-ups that never slip

Schedule calls, visits and meetings, get reminded when they are due and record the outcome. Managers see every salesperson’s activity at a glance.

Complaints

Complaint tracking that protects relationships

Log customer complaints, assign an owner and track them to resolution, so after-sales service is as organised as the sale.

Referrers and conversion insight

Know where your best business comes from

Track architects, contractors and agents who refer work to you, and report sales by referrer. The Quotation Conversion report shows which quotes turn into orders and which ones don’t.

What you get with Square Loop CRM

No lost leads

Faster follow-up

Clear pipeline value

CRM and ERP in one

FAQ

CRM questions, answered

More answers on our FAQ page, or ask our team.

Is the CRM a separate product?

No. It is part of Square Loop and shares customers, items and quotations with the rest of the system.

Yes. Leads, activities and opportunities are all available in the mobile app.

Related modules

Works hand in hand with

Every module shares the same customers, items and ledger. See all features or go back to the Square Loop home page.

Sales management

Quotations, orders, deliveries and invoices in one flow

Reports & analytics

40+ live reports and role-based dashboards

Mobile app

Quotations, live stock, barcode scanning and approvals on Android and iOS.

Give your sales team one place to sell from.

Book a free 45-minute demo and see Square Loop CRM working with your own products and processes.